American Express and FaceBook are promoting Small Business Saturday on November 27th in an effort to get consumers out to our local stores and strengthen the backbone of our economy. LITweetUP is doing what we can to help our Long Island Small Businesses. More details after the video.
According to the Facebook page:
“First there was Black Friday, then Cyber Monday. This year, November 27th is the first ever Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday is a national movement to drive shoppers to local merchants across the U.S.”
Unfortunately, this doesn’t seem to have been well promoted on Long Island (the capital of Small Business in my opinion!) so this only came to our attention late last week. We’ve put together a small team of a few of Long Island best (professionals in the fields of Writing, Social Media and Advertising) and came up with a quickie plan.
On Thursday November 18th at 6pm we will be getting together with as many business owners as we can get to (and handle based on our numbers) in 2 locations, one in Suffolk and one in Nassau. The locations are TBD. See the Free Help or Small Business tab for more.
A few of us have friends in local media and we’re reaching out to them to let them know about #SmallBizSat and that we’re trying to do something to help out.
We’re reaching out to any Chambers of Commerce we can to let them know about the potential benefits this could have for our small businesses.
We will be tapping our own networks to promote this day and encouraging people to Shop Small on 11/27.
Yes, I know the video is a little cheesy but I don’t care it was fun 😉 This video is a brief promo and summary for my topic at Social Media Camp Long Island. My hope is to get people thinking about how to better engage in sales in Social Media spaces (and in Real World spaces).
Social Selling is a topic that is constantly on my mind. I feel strongly that as we move into this next era of business and communication, selling thru relationships and by trading gratitude for business is the way that sales will be done, but it’s not the way the average mom & pop store owner is used to. By re-examining some basic concepts of how small business has succeeded (and driven our economy) in the past I hope that the people who join this conversation at #SMCampLI will walk away realizing that they already know how to do this, they just needed to look at it a little differently.