Are you Influential?
It’s really easy to make me happy. Laugh at my jokes, smile back when I smile at you or maybe put my picture in the paper and be kind enough to throw in a quote (thank you @PatriciaKitchen). So if Patricia were to call me now and ask me to email my famous pear omelette recipe, would I do it? Even without the magic-8-ball, the odds are good, not just because she took the time to write about me, but because she and I have invested time in getting to know one another and become friends.
But wait, Patricia’s Klout score is lower than Mr. Imadethisnameup who also called me. He’s a bit of an ass, but he’s really well connected (he just RT’d Chris Brogan!) and he’s writing an post about {insert crucially urgent social media topic of the day} . Guess Patricia will have to wait.
This is a silly example of a serious decision that businesses small and large make everyday. There’s no question Klout is an important tool and will continue to improve (I will not be joining the Social Media Hipsters who hate every tool that becomes popular just because it’s popular), and that’s not the point of this post today. I’m just hoping to remind a few of you that it’s not the Media that’s important, it’s the Social.
When you decide how to treat your customers, employees, partners, or vendors, think about what advice you’d give your child if they were faced with the same decision.
FLICKR
